品牌文案：Kaspar
品牌設計&包裝設計：Jacven jiang
包裝拍攝： Wenhua?Studio

Project name: Soymilk packaging upgrade

Customer name: Kaixin Bean Factory

Designer: ARCHANA

Brand planning: Beate

Brand copy: Kaspar

Brand Design & Packaging Design: Jacven jiang

Packaging Shoot: Wenhua Studio

包裝的本質是什么？包裝的本質，不是一個商品包，
而是一個信息包，是一個信息炸藥包！
這個信息包在商場或電子貨架上，和其他信息包競爭，脫穎而出，
引起消費者注意，并攜帶購買理由，炸開消費者的心智，達成購買。

包裝設計的第一個層次是在貨架上突出產品，
第二個層次就是在包裝上如何組織符號和信息，提高包裝溝通效率。
這也是通過包裝設計降低營銷成本的重要方法，
我們稱之為：讓產品自己會說話

What is the essence of packaging? The essence of packaging is not a commodity package,
It's a packet of information, an explosive packet of information!
This information package is on the mall or electronic shelf, and competes with other information packages to stand out,
Attract consumers' attention, and carry the reasons for purchase, blast consumers' minds, and achieve purchases.

The first level of packaging design is to highlight the product on the shelf,
The second level is how to organize symbols and information on the packaging to improve the efficiency of packaging communication.
This is also an important way to reduce marketing costs through packaging design,
We call it: let the product speak for itself